SEO and AI search for SaaS

Be found where your customers are looking.

We help SaaS companies get discovered by the right buyers across Google and AI search, then connect that visibility to demos, trials and pipeline.

Clear scope. Hands on implementation. No long contract after the first 90 days.

Google demandWhere commercial search opportunities exist
AI visibilityHow your brand appears in buyer prompts
Technical blockersIssues that may limit discovery
Competitor gapsWhere competing products are easier to find
14+ years behind the work

Founded on more than 14 years of hands on search and web experience.

Matagpuan brings together long term experience in SEO, web development, technical optimisation and international search. The focus is practical: understand where buyers are looking, prioritise what matters and do the work needed to improve discovery.

Clear scope, visible deliverables and work tied to commercial search opportunities.
14+ years in search and webHands on experience across SEO, web development, technical optimisation, content and growth focused work.
International search experienceExperience supporting businesses across the US, UK, Australia, Europe, Canada and other international markets.
Technical + commercial thinkingTechnical SEO, content and site improvements are prioritised around discovery, evaluation, trials and demos.
Clear scope and ownershipYou know what is being delivered, and the research, content and roadmap stay with your company.
The problem

Being visible is not the same as being found by buyers.

Traffic alone is not the goal. We focus on the parts of search that can influence product discovery, evaluation and demand.

01

Your best pages are hard to discover

Technical issues, weak site structure and poor internal linking can hide important commercial pages from search engines and buyers.

02

Competitors own the buying questions

Alternative, comparison, use case and category searches often sit much closer to a buying decision than generic blog traffic.

03

AI search has changed discovery

Buyers now ask AI tools for product recommendations, comparisons and explanations. Your website is only one part of that picture.

How we work

We do not start with a checklist. We start with what your buyers are actually looking for.

Every SaaS site has different problems and different opportunities. We use search demand, current performance and competitor evidence to decide what deserves attention first.

01

First, we find where your buyers are already looking.

We review commercial searches, comparison terms, AI buyer prompts and the competitors already showing up for them.

You get a clear opportunity map and starting baseline.
02

Then we fix what is making important pages harder to discover.

That can mean indexation, site structure, internal links, page speed, weak metadata or other technical issues that are actually worth fixing.

The technical work is prioritised by impact, not by how long the audit is.
03

We improve the pages closest to a buying decision.

Feature pages, use cases, alternatives, comparisons and category pages usually matter more to us than producing blog posts just to hit a monthly quota.

New work is tied to real search intent and a reason to buy.
04

We also look beyond your own website.

We review the publications, directories, review sites, mentions and other sources that influence how buyers and AI tools understand your company.

You see where stronger third party signals could help.
05

You see what changed, not just what we worked on.

We report on commercial search visibility, AI visibility and actions such as demos, trials and qualified leads where tracking allows it.

The point is to connect the work to business outcomes, not activity.
The flagship offer

Give us 90 days to make search easier to understand and easier to act on.

We diagnose the gaps, fix the highest priority problems and build the first set of commercial assets your SaaS needs across Google and AI search.

1. Research and baseline

Month 1

We establish what is happening before deciding what deserves effort.

  • Full technical SEO crawl
  • Search performance analysis
  • Analytics and conversion review
  • Commercial keyword map
  • 3 to 5 competitor review
  • Up to 50 buyer prompts
  • AI visibility baseline
  • Authority and source gap review

2. Technical and structural fixes

Implementation included

We do not stop at the audit. High priority work within the agreed scope is implemented with you.

  • Indexation issues
  • Canonicals and redirects
  • Broken internal links
  • Metadata problems
  • Sitemap and robots issues
  • Internal linking
  • Crawl depth improvements
  • Page structure fixes

3. Commercial search assets

8 page actions

We prioritise pages that help buyers understand, compare and evaluate your product.

  • 4 new commercial pages
  • 4 existing page improvements
  • Comparison opportunities
  • Alternative pages
  • Use case pages
  • Industry pages
  • Feature or integration pages
  • Search landing page CRO

4. AI search and brand clarity

Google + AI search

We improve how clearly your product, category, audience and evidence are expressed across the places buyers and AI systems may encounter them.

  • Buyer prompt library
  • Brand description review
  • Product and category clarity
  • Entity consistency review
  • AI source gap research
  • Relevant third party opportunities
  • Buyer question coverage
  • AI visibility recheck

5. Authority and measurement

Month 3

We identify legitimate ways to strengthen authority, then show what changed and what should happen next.

  • Relevant review platforms
  • Industry directories
  • Unlinked mention opportunities
  • Partner and resource opportunities
  • Digital PR targets
  • Before and after report
  • Pipeline metrics where available
  • Next 90 day growth plan
What happens first

Your first 30 days should never feel like a mystery.

You should know what we are doing, why we are doing it and what comes next.

DAYS 1 TO 7

Baseline

  • Access and tracking review
  • Technical crawl
  • Search performance baseline
  • AI visibility baseline
DAYS 8 TO 14

Opportunity map

  • Competitor analysis
  • Keyword and page mapping
  • Commercial gaps
  • Buyer prompt research
DAYS 15 TO 21

First fixes

  • Priority technical work
  • Internal linking
  • Existing page improvements
  • Content briefs ready
DAYS 22 TO 30

Build begins

  • First commercial asset
  • 90 day priorities confirmed
  • Measurement plan
  • Month 2 production starts
No agency lock in

Everything we create is yours.

Research, strategy, content, dashboards and documentation stay with your company. If you stop after the Sprint, you keep the work and the roadmap.

✓You keep all approved content and research
✓You keep the keyword and opportunity maps
✓You keep the AI prompt library and baseline
✓You keep the next 90 day roadmap
What you actually receive

See the shape of the work before you buy it.

We would rather show the structure of the deliverables than hide behind phrases like “comprehensive SEO support”. These are representative outputs included in the service.

Example deliverable 01

Search + AI Visibility Snapshot

A focused first look at where your SaaS is being missed and what deserves a deeper review.

  • Commercial search opportunities
  • AI buyer prompt checks
  • Competitor visibility gaps
  • Technical red flags
  • First priority actions
Example deliverable 02

Opportunity Map

A prioritised view of what to fix, build or improve instead of a spreadsheet full of unranked ideas.

  • Keyword and page mapping
  • Commercial intent scoring
  • Existing vs new page decisions
  • Competitor gaps
  • 90 day priorities
Example deliverable 03

Before and After Growth Report

A plain English review of what changed, what shipped and whether the channel deserves more investment.

  • Search performance
  • AI visibility movement
  • Pages shipped and improved
  • Demos, trials and leads where tracked
  • Next 90 day plan

These are example deliverable structures, not client results. Real client data will only be shown with permission.

Measurement that matters

We report on more than rankings.

Rankings and traffic help explain what changed. The business question is whether the right people are discovering and acting on your product.

Organic demosDemo requests attributed to organic search where tracking allows
Trials and signupsProduct actions from organic landing pages
Commercial visibilityMovement across high intent queries and pages
AI visibilityBrand presence across the agreed buyer prompt set
Qualified leadsLead quality where CRM data is available
PipelineRevenue contribution when the client can share attribution data
Who this is for

A focused service works better when the fit is clear.

We would rather say no to the wrong engagement than sell work that is unlikely to help.

Good fit

  • You have a real SaaS product and know who it serves
  • You already have customers or clear product validation
  • Search can support demos, trials or pipeline
  • You can give us the access needed to implement agreed changes
  • You want a focused 90 day engagement before making a bigger commitment

Probably not a fit

  • You are still deciding what product to build
  • You want guaranteed Google rankings or guaranteed AI mentions
  • You expect meaningful SEO results in a few days
  • You only want bulk backlinks or generic blog production
  • You cannot make or approve website changes during the engagement
The Matagpuan Delivery Promise

We do not guarantee rankings. We guarantee the work.

No agency controls Google or the answers produced by AI systems. What we can control is whether the agreed work gets completed properly and whether you can see what was done.

After the Sprint

Continue only if there is a clear reason to keep growing.

The 90 Day Sprint is complete on its own. Ongoing work is optional.

Ongoing execution

Search + AI Growth Engine

$3,500 / month

For SaaS teams that want to keep expanding the search system after the foundation is in place.

  • 4 new commercial pages each month
  • 4 existing page improvements
  • Technical SEO maintenance
  • AI buyer prompt monitoring
  • Internal linking and search CRO
  • Authority development and reporting
Strategy only

Search + AI Growth Blueprint

From $1,500 one time

For teams that have internal execution capacity and mainly need research, prioritisation and a clear plan.

  • Technical and search opportunity analysis
  • Competitor and AI visibility research
  • Commercial page map
  • Prioritised roadmap
  • Strategy walkthrough
FAQ

Before you start.

Simple answers to the questions we expect SaaS teams to ask.

Do you guarantee rankings or ChatGPT mentions?+
No. Nobody controls Google rankings or which brands an AI system chooses to mention. We guarantee the agreed work and measure the results so future decisions are based on evidence.
Is the free snapshot a full audit?+
No. It is deliberately small. We review a focused set of search, AI and competitor signals and show you the first opportunities worth investigating. The deeper research happens inside the Sprint or the standalone Blueprint.
Do you actually implement the recommendations?+
Yes. The 90 Day Sprint includes implementation for the work inside the agreed scope, provided we receive the access, approvals and technical cooperation needed to complete it.
What counts as a commercial page?+
Depending on the opportunity, this can include comparison, alternative, use case, industry, integration, feature, product or high intent guide pages. We choose the page type based on buyer intent rather than a fixed blog quota.
What happens after 90 days?+
You keep everything we created. If the channel is showing enough opportunity, you can continue with the Growth Engine. If not, the Sprint ends with no long contract.
Who leads the work?+
The work is led by a search and web practitioner with more than 14 years of hands on experience across SEO, technical optimisation, content strategy, web development and international search markets.
Why is the Sprint limited to 90 days?+
The Sprint is designed to give both sides a clear decision point. We establish the baseline, complete the agreed work and show what changed. After 90 days, you can continue only if there is a clear reason to keep investing.
Start small

See where your SaaS is being missed.

Send your site and one competitor. We will use that to start a focused Search + AI Visibility Snapshot before discussing any paid work.

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